If you want to increase results with your email marketing, this is for you!Apr 12, 2021
If the same email is sent to a large number of people, for example after an opt-in, there is 100 % for sure that the email will not be relevant for everybody, even if the email its content and maybe offer is good.
Many struggles and suffer from low email open rates, and there is an obvious reason why it is so.
It is a vicious cycle that leads to this, and we have to go into what happens when a person gets an irrelevant email several times.
Then, people start to:
– not open the email
– they do not consume the content (scroll and read)
– Click on links in the email
This behaviour is what the email service providers (those who deliver the email to the recipients inboxes) "see" and then there is a huge risk that the email goes to the spam or promo folder (if they before have been delivered to the real inbox.
The solution is not writing better copy, (even if that can help a bit) the solution is this:
Go from sending the same email to a large group (the entire list)
to start segmenting the list where people with similarities are clustered into different groups.
Let us dive into one example:
Everyone who opted in to join a weight-loss challenge has different motivations, needs, and struggles as to WHY they want to lose weight because they are:
Now, because they all have different motivations, needs, and struggles, and as humans, we like to be seen, heard, and understood, that should be meet with relevant emails, not the same to all.
Imagine what happens when those 1400 that opted into this weight-loss challenge get the same email.
They will not find trust, so there will be hard for the person who wants to sell a course, to convince them to buy the course, even it might be perfect for them.
I hear often people say this:
– I have to write a better email copy
– I have to share more value to build trust and a relationship
– I have to be more present in my Facebook group
All of this is fine, but for some reason, people who do this, are still struggling to sell when they send emails. So, it does not necessarily help......
Now, so what is the solution, you might ask?
It is very simple:
When more data than email and name are collected in two phases:
1: pre-segmentations when they opt-in
2: assessments and tags later
Then each group/cluster/segment of people can be meet with relevancy.
See this list about which type of questions are important to ask in order to segment better:
In general, this is the trick:
Extra data that makes you discover what drives decision-making and searching for solutions that are behaviorally based.
Can I segment my existing email list?
How many do I need on my list to start segmenting?
Yes, and yes. You can do both, and even with a small email list, wonder can happen when the list is segmented.
You do not need a huge email list in order to get results, you need to segment better, so you can be relevant and get:
– Higher open rates
– Better conversion rates
And you can save time, energy, and money with better segmentation – to be more relevant to your smaller groups in your entire list.
When you do this, many more will start to reciprocate by investing in your product and services.
There IS a better way than sending the same email to all.
Actually, sending the same email to all is counterintuitive for any online business.
For more, please join us in the academy for you to learn it all. We will be sharing more about Business, Entrepreneurship training, Sales, marketing, branding and so many more plus, if you sign up today, you will also receive a one on one coaching with Mr. M Dongo.
Stay connected with news and updates!
Get my EBOOK for free ight now.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.