1. Research what other people are charging. This doesn't mean that you should lower your prices. This is just to know what is going on in the market and what people are buying.

2. Look at your 1:1 services or coaching and then price accordingly your course as now it is not going to be 1:1, but 1: many.

3. What is the cost for your student if they don’t buy your course in terms of time, money and in frustration. How much more money will they be able to make if they your course or product.

4. How much money will they save in terms of no requirement to join your or someone else's 1:1 coaching or other expensive courses giving the same value.

5. Offer a payment plan- This is specifically helpful if you are selling a high-ticket course. As people will be able to spread out their expenses, they will have less resistance to buy the course.

6. Anchor it with some more expensive offer of yours. Like a platinum plan or VIP plan where they have access to a 1:1 call from you and that is priced at 2000 USD, now your main course which is 799$ or 999S would sound like a really great deal.